This post is interesting because I wrote it 8 years ago. It’s still as valid today as it was then which is why I’m reposting it today with some minor edits.

Do you sometimes get stuck with your business efforts? Or wonder where the motivation will come from? Or do you want to discover your business purpose? I must say, I do and I am constantly thinking about how I can structure my business in such a way that it makes me and my customers happy and produce results.

Operating on 3 levels

Simon Sinek has now become quite famous with his book: Start with why.

Although I haven’t read the book I’ve heard various interviews with Simon.

What I liked about it, is that he came up with an answer on why I sometimes struggled with my business efforts in the past. It was not completely new what he discussed, but Simon Sinek made it clear and practical.

What he says is that all organisations operate on 3 levels:

  1. What you do
  2. How you do it
  3. Why you do it

Many of us are always thinking and focusing on the What and How and less about the Why. Even though the Why could really give you that sense of purpose and inspire others about your product or service.

Finding the why

Why do you have your business?

What is it that you want to achieve?

What is your purpose, cause, belief?

Why does the business exist and why should anyone care?

If you can find the why behind your business you will get:

  • A much better sense of why you are doing what you are doing, leading to higher motivation
  • A more inspiring product or service: if you can show people why this product or service is so important they will be more inspired to use it
  • A more motivated workforce who understands the why as well and is motivated by it

Out of balance

If you only concentrate on the WHAT and HOW, your business is out of balance. Examples of being out of balance are:

  • You are forced to play the price game
  • You are too obsessed about what competitors are doing
  • You are too stressed and think about work-life balance issues all the time
  • you have lost your passion or your sense of purpose is gone

Finding the clear why behind your business may give you back that drive and sense of balance.

What is an example of a business that knows its why?

Apple is a good example of a company that has a clear purpose. Instead of saying: “We make beautiful and great computers (the what), they are beautifully designed, simple to use and use-friendly (the how). Want to buy one?”

They say something like:

“Everything we do, we believe; we believe in challenging the status quo, we believe in thinking differently (the why). The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. We just happen to make great computers. Want to buy one?”

Which do you think is more compelling and inspiring?

So how do you find your why?

Think back to when you started your company or your blog. In most cases you had a very clear why. Or think about your passions when you were younger and get back in touch with your why.

If you have a clear why, you will not just chase market opportunities; you will find and solve problems. Market opportunities are usually just about making money and it will be difficult to motivate people to join your cause.

What then is my business’ why?

This got me thinking about why I am in business. So I have tried and created whys for my businesses:

40PlusStyle: I believe in the saying that if you look good, you feel good. Feeling great about yourself and the way you look is an important part of life.  Yet, many women over 40 find it difficult to dress and groom themselves as they struggle with their changing bodies or their changing style.  By providing inspiration and ideas to these women, can help women get back on track and inspire them to be creative with their fashion, grooming and the way they look, resulting in a more confident and happy YOU.

40Plusstyle helps women over 40 ignite their style!

40+Entrepreneur: I believe that women over 40 will feel stronger, more independent and happier when they can provide for themselves and have a clear purpose in life. In my opinion a location independent online business is a great way to do something you love from something you are passionate about. It will give you the freedom you crave, the opportunity to provide for yourself and your family and the stimulus to continuously learn which is so important and rewarding. I want to help and inspire women to conquer their fears and start a project or business they love and become wildly successful!

40+Entrepreneur helps women reach their full potential. 

If you are interested in this topic and would like to listen to the interview this article was based on, then go to the following link.

Have you clearly defined your why?

p.s. My free workshop on how to turn your skills and passion into a business you love is only in a few days away. Come join me and and learn how you can share your gifts with the world.